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Sister’s Aroma
Conversion-focused UX/UI for the online store of a Ukrainian beauty brand sold in 41 countries.
CLIENT
Sister’s Aroma
PRODUCT
E-commerce website
MY ROLE
UX/UI designer, part-time
TIMELINE
2026 – present
PLATFORM
Web · desktop, mobile
01
Overview
Sister’s Aroma is a Ukrainian beauty brand founded in 2018 by sisters Daria and Yulia Burkovski. It grew from niche perfumery into a lifestyle brand sold in 41 countries and stocked by Notino, Douglas and Marionnaud. I joined the team as a UX/UI designer on the live store to make buying easier and grow online sales.
The brief
Improve a live store so more visitors become buyers, without rebuilding the brand from scratch.
The users
Fragrance and body-care lovers in Ukraine and abroad who buy for themselves and as gifts, and can’t smell a product before ordering.
My role
UX/UI designer: product page, checkout, a scent quiz, a gift wheel and a landing page for the UAE launch.
02
Context
From niche perfumery to an international lifestyle brand. The website has to sell as well as the shelves do.
41
countries where the brand is sold
2018
founded by two sisters
~2×
site conversion in 2 months, team result
3
global retailers: Notino, Douglas, Marionnaud
What made it hard
A live store: changes ship without stopping sales
Many offers at once: 3=4, S-coins, promo codes, gifts
Buyers in Ukraine and in new markets like the UAE
Key insight
Online, people can’t smell the product and see many offers at once. Every screen had to answer two questions fast: is this scent for me, and what exactly do I pay?
03
Solution
A checkout that remembers you
Returning customers log in with an SMS code instead of a password, and their contacts and delivery address fill in automatically. Payment methods appear once delivery is chosen, and the order summary keeps the free-delivery threshold, discounts, promo codes and gift wrapping in view.
New customer
→
Short form · option to save details for next time
Returning customer
→
SMS code · details filled in · “Not you? Log out”
Why here
Checkout is the last step before revenue, so every unclear field or surprise in the total costs an order.
Key decision
One page with a live order summary instead of separate steps. The form opens up gradually (contacts, delivery, then payment), and 14 states cover everything from validation errors to a failed payment.
How we’d measure
Checkout completion · drop-off by field · share of returning buyers using SMS login
04
Key decisions
14
checkout states, mobile + desktop
7
questions in the scent quiz
Desktop 1440 · mobile 390
Product page
Everything to decide on one screen
Rating, scent notes, the 2=3 offer and how many people already bought it sit above the fold. Below: how many sticks to use, a bundle with a gift, brand videos, FAQ and other scents to explore.
Quiz
Find your scent in 7 taps
For people who can’t smell a product online: pick a note, a perfect evening, a colour and how the scent should linger. It takes about 60 seconds, needs no sign-up and ends with one of the bestsellers.
Gift wheel
A reason to buy now and come back
A branded wheel where buyers tap “S” to win a free product or a discount on their next purchase, designed for desktop and mobile.
UAE launch
Landing page for The Metal Hair Clip
Prices in AED, 8 finishes, Maxi and Mini sizes and a 2-clip bundle as best value. Free UAE delivery, 14-day returns, instalments and a 1-year warranty sit right under the buy button.
05
Goals: what success looks like
Checkout
More orders completed
Raise checkout completion and cut drop-off on the contact and delivery steps; grow the share of returning buyers who pay via SMS login.
Product page
Bigger baskets
Lift add-to-cart rate and average order value through the 2=3 offer, bundles with a gift and “other scents” cross-sell.
Quiz + wheel
New buyers, repeat buyers
Turn undecided visitors into buyers with quiz recommendations and bring them back with wheel promo codes, tracked as quiz-to-cart rate and promo-code redemptions.
UAE launch
Proof of a new market
Validate demand in the Emirates: landing conversion, share of 2-clip bundles and cost per order.
RESULT
Together with the CRO team, site conversion roughly doubled in the first two months. It’s a team result: the changes weren’t A/B tested and traffic is volatile, so the effect of each change can’t be isolated. GA4 data also set the next step: visitors who swiped the product gallery to the last photo bought 2.5–3.5× more often, yet only 10–15% swiped at all. Next: make the gallery easier to discover and A/B test it.